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Tag : ideas

The Value of OsumPODS

Driving the Market: The monetary value placed on products, tangible or intangible, has more to do with perceived value than actual cost. Certainly, cost is a factor in every product we produce, but market determines the value and thusly some products are sold at a loss, and some are sold for many times their cost. Merchandising tactics for the most part drive up the average cost for consumers. Rebates and coupons are a marketing rip-off, as are satisfaction guaranteed policies […]